• She’s tried almost every fad diet back in her quick-fix days, admits at age 36 it’s a struggle to work hard on overall balance and is focused on not giving into the unhealthy fads we see daily.
• She’s all natural with natural blonde hair, uneven breasts, a bigger nose, and full of curves that she learns to appreciate more and more each day.
• She had a career where part of her job was staring at herself 40 hours a week manipulating her very own face as well as others.
• She’s the youngest of 7, ranging from 36-55+, an Aunt, Great Aunt and even younger than some of her nieces and nephews!
• She’s traveled and seen over 8 countries and spent a summer in London finding her passion and embracing life.
• She created S&J Identity, Inc. AKA IdentityMagazine.net, having no business background and at the age of 25.
•She’s a certified Holistic Health Coach and now working to grow as a BeachBody Coach and her goal of becoming PiYO Certified by the end of 2017!
Entrepreneur, motivational expert, author and speaker, Susan Vernicek, has been emboldening women since 2006. Her mission: to provide women with opportunities to discover their vast powers of self-acceptance, appreciation and achievement.
As Founder of Identity Magazine (Identitymagazine.net,) Susan continues to spread her inspirational messages worldwide via workshops, conferences, radio, TV and through digital and print channels, including her 2011 Identity Magbook. You can find her articles and tips cited online in The Huffington Post, EmpowHER, BlogHer and Yahoo Shine; as well as in books and magazines published by Harper Collins, Bright Street Books, Reinvention Press, and Open Door Publications.
Susan aspires to fully embody the notions of the modern-day woman that she advocates for all women. She successfully juggles and enjoys entrepreneurial life with the loving support of her husband and twin toddlers in The Poconos, PA.
“If you could bottle her energy, enthusiasm and positive nature, you would have a guaranteed formula for success! Susan is an eternal optimist who recharges everyone around her with her positive spirit. I am always inspired by observing all that Susan undertakes. She is a wonderful role model to women and entrepreneurs everywhere and she continuously amazes those around her. We at B.I.G. are both proud and grateful to have had Susan as one of our pod leaders. Through her, our brand is wonderfully represented and she epitomizes our mission of “women empowering women” to fulfillment.”
– Tara McKenzie Gilvar
“I have been working in the food industry for over 25+ years and worked with many different contractors. Susan at Identity Magazine has helped us develop a social media strategy that has tripled our reach to new consumers (from 15,000 to 55,000+ social media contacts).
More importantly, she has helped us engage, interact and learn from our consumers by sponsoring content that our consumers respond to through recipe development , banner advertisement, articles, and contests. Susan is a pleasure to work with because of her positive, can-do attitude and her talented, smart, responsive drive. I would recommend her without hesitation and look forward to working with her on future projects.”
—Vincent James, Former CEO & Founder, Mediterranean Snacks
“Grasping the need for a holistic approach to health, well-bring and success, Susan Vernicek, through her brilliant on-line media, Identity Magazine, reaches women with relevance, warmth and understanding. She brings partners together and helps them reach thousands of women with creative and supportive ideas that move the needle.
Mustang Sally’s Now: Driving Women’s Leadership, a program fueled by Maplecrest Ford Lincoln, is proud to be a part of the Identity Magazine on-line community. Through a partnership we created with Susan called “Leading from the Wheel,” Mustang Sally’s Now provides tips and strategies to help women feel more confident and comfortable in all aspects of the car buying and service experiences.
Thank you, Susan. You are an invaluable partner to Maplecrest Ford Lincoln and the Mustang Sally’s Now: Driving Women’s Leadership program. Our collective efforts are changing the game for women as we continue to Lead from the Wheel.”
— Jen Miller, Head of Brand Transformation and Consumer Experience
“Sue’s “Get All A’s” workshop/retreats changes lives. Hosting these workshops has led to clients re-entering the workforce, starting new businesses, and returning to school. Asking “What will I do next, not in-spite-of, but because-of the challenges life has given me?” has proven to be a very powerful, life-changing question.”
— Lisa V. Outreach Specialist
“Susan is incredibly passionate about Identity and its mission to inspire women to Accept. Appreciate. Achieve. She shares personal experiences with her readers that give Identity a warm and friendly appeal – it makes her and her magazine relatable for every type of woman. She works hard to deliver a worthwhile experience for her readers through her online magazine, as well as in person through her book tour workshops. She’s an excellent networker, accommodating to work for, and looks to promote not just her business, but her sponsors’ and advertisers’ companies/products as well.”
– Kimberly Elmore
“As an entrepreneur, there are certain characteristics that stand out when you work closely with other people. Sometimes it’s passion or desire, maybe commitment or attention to detail… Other times, it’s all of those things and then maybe something else, something special. Having known Susan for several years, both personally and professionally, I’d have to say that she has it – that something special you look for in others that inspires you. Susan inspires me to do more, to reach out, to improve myself and to nurture others. I’m very thankful for that and I’m confident that she can do the same for you…”
– Eric Burke
“The best way to describe Susan is that she is a go getter! Her drive and passion is unbelievable! She is such a hard working woman, and in a lot of ways, I look up to her. Everything is looked at in a positive way through her eyes. There are no barriers and every “block” in the road just gives her more drive to push through it. I have had the honor of working with her for the online magazine and now with the Identity 5 Tour, so I’ve been able to see how Susan makes every idea that pops into her head HAPPEN! She took her time to train me at the pace I needed because I have never been very good with computers. With her positive attitude and her patience, I became more confident every time I worked on the assignments she was giving me. Within 2 months of working for Susan, I felt like a pro behind a computer! She’s an excellent mentor and I have learned so much already by only working for her for a few months. She has and continues to help me with my own business that I finally started! Because of Susan, I’m a firm believer that if you are positive and want something badly enough, it WILL happen.”
– Veronica Schoen
“I met Susan Vernicek at a Master Mind group she organized on Meetup.com. I was new to the PA area and wanted to connect with like minded women who were interested achieving their personal and professional goals. I went to the first meeting and learned more about Susan and all that she had be able to accomplish and decided I would engage her in a separate conversation about her professional coaching services. I’m glad I did. Even though I had a clear idea of where I wanted to be professionally I was not functioning at my optimum level and kept running into self created limitations. Susan’s approach was exactly what I needed. Her assignments helped me to assess certain ideas that weren’t at the forefront of my thinking. She helped me to adjust my strategy and gave me new ways to look at the way that I was working. Susan has been great at getting me to move forward. I value her perspective and insights on many issues and she always has tons of resources and encouragement on hand whenever I need it. I am learning so much and I believe that I have already accomplished more than I could have without her. Susan exemplifies the very best qualities of an professional coach. She is passionate about the work she does and is always willing to do whatever it takes to help you become your personal best. I unequivocally recommend Susan Vernicek.”
—Xiomara D. Cotton