About Us

The Identity Mission – Accept, Appreciate, Achieve Identity is an online magazine that empowers women to Accept. Appreciate. Achieve. ™

We are all individual in our thoughts, interests, beliefs, and experiences. Each of us harbors our own fears, doubts, questions, and insecurities. That’s why we bring you a positive and safe place to turn for information, inspiration, support, sharing, and permission to just be who you are.

We’re not all about the latest and greatest diets, fashion fads, celebrity chatter, and beauty miracles- there’s enough of that out there-and there is no quick fix when it comes to your health. Identity’s purpose is to encourage our readers to embrace their inner selves, to love who they are, and to achieve their potential without comparison to anyone else.

Our articles and insights are hand selected to reflect these important philosophies of self-love and self-help. They are meant to guide so that you see yourself in the best possible light, as you always should.

So, celebrate your lives, your bodies, your successes, and your imperfections.


The Identity Woman – You!

Whether you’re a wife, mother, student, business professional, teacher, or artist- YOU are the Identity woman. You’re strong and intelligent, with professional achievements and personal convictions. You’re funny and curious, always wanting to lend a hand and learn something new. You’re ambitious and outgoing, open to new ideas that will make a worthwhile difference in your life. You’re caring and nurturing, often more focused on home and work obligations than you are on yourself. You go all day, yet can’t resist priceless time curled up on the couch with a good movie or book. Separate from that you’re a woman with moments of discontent, like us all, at times feeling less than self-confident, and alone in your concerns. You need a place to reach out. Identity is that place.

Identity is designed for women who turn their nose up at the typical gossip and crazes with which we’re bombarded. It’s for those of us who have no interest in feeling inferior while looking at the airbrushed and enhanced cover girls who dominate our media, and who we sometimes feel compelled to emulate. The Identity woman doesn’t want to be constantly reminded of who she’s not … she wants to know that who she is, and that by far, is more than enough.


The Identity Creator – Personal Message from Susan Vernicek

Dear Identity Reader:

From a young age, my two driving forces in life were to run my own business and have a positive influence on others. Like many fine women I know, I’ve always had to work hard for what I wanted.

I’m a native New Jersey girl from Wharton, where I still reside, and I’ve always had a creative spirit. After graduating with a fine arts degree and a dual focus in graphic design and photography from Frostburg State University, I had a tough time finding a job.

I had spread my wings and spent a summer in London with a friend who thrived on life, just like I do. I lived in a hostel until I found a job tending bar. I lived above the bar and I worked hard, traveled hard, and of course, partied hard. I traveled to France for the second time in my life, then to Dubai and South Africa for the first time. I met extraordinary people who taught me how values, morals, expectations, and survival skills are just a few characteristics that create your identity. Putting myself out of my comfort zone, meeting these beautiful, intelligent friends taught me a world of lessons that I would not have found anywhere else. I thank them tremendously for that.