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Actionable Steps to Expand Your Business Identity

Actionable Steps to Expand Your Business Identity
Written by Christina Moore

These days, extensive limelight is given to female entrepreneurship. For those who’ve started a new business, there is much advice about expanding corporate identity

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These days, extensive limelight is given to female entrepreneurship. For those who’ve started a new business, there is much advice about expanding corporate identity. However, most web publications fail to focus on the nitty-gritty of language, providing only vague platitudes.

That’s why I’m writing this actionable guide which hopefully will serve as a valuable resource for businesswomen who are trying to reach more stakeholders. Now that you’re keen to take your business forward, consider taking the following measures to capitalize on all the hard work you’ve done so far.

1. Hold a Conference

Conferences enable you to meet key figures in your industry, giving you the opportunity to promote your business identity face to face. Personalized talks can be held through roundtable discussions and forums. Also, you can do “live research” at a conference by taking the attendees’ opinions of your corporate identity. You’ll be surprised to know how much you can learn about expanding your company’s image.

To maximize the experience of attendees, use a conference app to enhance your event with smartphone integration. An event app that offers live engagement will allow you to provide an interactive interface so attendees learn more about your identity, while creating a rich data stream to help users drive ROI. Intelligent recommendations will ensure attendees discover the most relevant information about your business.

2. Invest In Premium Collateral

It’s likely that you’ve executed marketing campaigns to expand your corporate identity on social media and search engines. But most female entrepreneurs neglect the power of premium collateral. Examples of premium collateral include whitepapers and visual case studies. Premium collateral is a great way to portray yourself as a thought leader in your industry.

With thought leadership, you can improve the influence you have over key individuals in your industry. CEOs of other companies, customers, investors, suppliers, partner agencies, and even your competitors will listen what you have to say. Develop and promote premium collateral on the web and offline to showcase your identity to all relevant stakeholders.

3. Bring Influencers On Board

By influencers, I don’t refer to traditional celebrities like well-known athletes and movie stars. The new breed of influencers comprise average Janes. These are individuals that have a deep connection with their audiences and, as a result, they’re able to influence perspectives/buying decisions. It’s high time for you to leverage the knowledge, position and authority of these influencers.

Because a stakeholder’s impression of a business, or your corporate image, depends on how they experience your company’s offerings, getting the influencer to demonstrate your identity could work well to attract new audiences. For instance, the influencer can host a local company event and showcase how to use your products in a creative way to attract local audiences. Likewise, you can co-create videos on Instagram, LinkedIn, and other platforms (depending on the kind of stakeholder you want to reach) and promote them through paid advertisements and business connections.

Most female entrepreneurs have access to the same resources. If you want to distinguish yourself, you must rely on your identity and its uniqueness rather than what is available to everyone. As the focus of your target audience changes, your identity must move in the same direction as them. Utilize the tips mentioned above to grow your corporate identity and penetrate new markets.

Identity Magazine is all about empowering women to get all A’s in the game of life – Accept. Appreciate. Achieve.™ Every contributor and expert answer the Identity 5 questions in keeping with our theme. Their answers can be random and in the moment or they can be aligned with the above article. As a team, we hope to inspire and motivate ourselves and inspire you to get all A’s.

1. What have you accepted within your life, physically and/or mentally? What are you still working on accepting?

That we have to all appreciate the little things and to not take anything for granted.

2. What have you learn to appreciate about yourself and/or within your life, physically and mentally? What are you still working on to appreciate?

I’m blessed to have loving family and friends in my life.

3. What is one of your most rewarding achievements in life? What makes YOU most proud? What goals and dreams do you still have?

Graduating from Arizona State University in 2013

4. We all have imperfections, so we think. The truth—we are all perfectly imperfect. What are your not-so-perfect ways? What imperfections and quirks create who you are—your Identity?

Nobody’s perfect and it’s been hard to accept it. I’ve learned to embrace my curly hair, my curves and my quirky personality.

5. “I Love My…” is an outlet for you to express and appreciate all the positive traits that make you…well… YOU! Sharing what you love about yourself will make you smile, feel empowered, and uplift your spirit and soul. (we assure you!) Identity challenges you to complete the phrase “I Love My…?”

I love my unwavering intensity. Everything I do is 100 percent.

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About the author

Christina Moore

Christina Moore is a part time blogger and full time adventurer! Originally from the east coast, she now resides in San Diego. If she's not writing you can find her on the beach soaking up the sun.