Our Award Symbol Means: Our winning product is extraordinary, unique, fresh and overall walks the talk with their brand identity. Once they apply, our team performs additional research on who is behind the brand and the product to learn more about the overall package. The entries have to receive ten unique votes and then our team of judges weigh in with their decisions.
Congratulations to the winner of our Spring 2013 Best Overall Brand Identity
Keira is my energetic, smart, and (usually) sweet 6 year old. She inspires me, brings me so much joy, and makes me better in so many ways. Just like all good parents, I want her to grow to be a happy, healthy, educated, motivated girl with a high level of self-esteem and awareness.
I always read from successful entrepreneurs that you need to do what you’re passionate about. After my NBA and pro beach volleyball careers didn’t work out, it hit me when I read an article about the infamous “I’m too pretty to do my homework so my brother has to do it for me” t-shirt. Being a father, I was just as upset to see this as many other women and parents were. I thought to myself, “There needs to be more clothing with messages and themes that align with the values I desire for Keira, and all girls and women out there.” A powerful brand that promotes optimism, confidence, independence and self-worth! So there it was, the perfect intersection of my passions for being a father and inspiring others!
Feedback from the judges!