From the Editor

January “BE”: Stop Setting This Goal

New Year 2012
Susan Vernicek
Written by Susan Vernicek

I’m probably the only one that is going to tell you not to set this certain goal for 2012. Goals are great, goals are fantastic, and goals are certainly needed, but this goal has been going on within generations for generations. Enough is enough and we must take a different approach for our own sanity.

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Every month, founder Susan Vernicek writes a new “BE” article! This month’s topic was created from the vicious cycle many of use women experience.


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I’m probably the only one that is going to tell you not to set this certain goal for 2012. Goals are great, goals are fantastic, and goals are certainly needed, but this goal has been going on within generations for generations. Enough is enough and we must take a different approach for our own sanity.

So it’s the New Year, and I’m sure there is about 80% of you who want a “new you”. A more fit, stronger, happier, richer, perkier (many ways), or younger, “new you”.  When will we stop setting the goal to change who we are? To lose the same weight you’ve been saying you wanted to lose since the 5th grade?

I will never forget the day I had my “ah-ha” moment about my physical appearance.  I noticed that every time I saw a picture from the past, I thought to myself “I wasn’t overweight, what was I thinking?”  The next year goes by and the same thing happens with the same thoughts. It’s the same freaking cycle with my challenged brain.  It was a few years ago that I stopped saying my New Years Resolution was going to be to lose weight.  Enough of that crap.

Here is my new goal setting that I use, day to day, not for the New Year.

Accept. Appreciate. Achieve.™ Yes, I’m going to share my philosophy for a quick reminder and I hope that you take this approach for your 2012 New Years Resolution!

1. As a whole, work to ACCEPT yourself. Your mind, body, spirit and your life. No, do not settle, but open your eyes and see what is happening within you and your life. Even if it isn’t all going your way or on schedule, take responsibility. Own it, acknowledge it, ACCEPT it. Then find the appreciation. What are the pro’s?  Lessons learned, education, a challenge? I believe that everything happens for a reason, so figure out the reason and grow from it.

2. How can you APPRECIATE anything within yourself or within your life if you don’t fully ACCEPT it?  I believe that is pretty clear. Appreciating anything, or anybody, you have to ACCEPT before you can APPRECIATE.

3. Once you’ve conquered the first two, ACCEPT and APPRECIATE, the level to ACHIEVE is much greater and deeper. You will find to have more passion and drive to move and continue to move forward in a positive way.

There is no right or wrong answer with this philosophy and you can apply it as a tool in many ways.  For your personal life, your business life, or even within relationships.  I go through stages every day as I’m sure you do as well. We are constantly changing, evolving and being challenged.  The three A’s help keep me focused and on track to succeed at my standards.

So ACCEPT, APPRECIATE, and ACHIEVE within yourself and within your life.  That’s a great 2012 goal, isn’t it?

What’s new in Identity:

Weekly: Every week, Identity releases 3 to 4 new articles!

Monthly: Every month I write my “BE” blog. Which is short for “Beautiful Everyday.” My articles are on my experiences, stories, etc. Also monthly is a new Most Wanted Product. After reviewing products and accepting that they are cool, fun, different, inspiring, etc., they are allowed to be featured in our Identity’s Most Wanted section. Check them out!


Quarterly: We initially started as a quarterly online magazine, so we kept our Q&A Expert section, Faithful Features section and our Horoscopes to be quarterly. So every June 1st, Sept 1st, Dec. 1st and March 1st, these features will be new!

Susan Vernicek – Founder & CEO

Helping Women Get All A’s in the Game of Life – Accept. Appreciate. Achieve.™

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About the author

Susan Vernicek

Susan Vernicek

Facts about Susan Vernicek:
• She’s happily married and a mother of twins.

• She’s tried almost every fad diet back in her quick-fix days, admits at age 34 it’s a struggle to work hard on overall balance and is focused on not giving into the unhealthy fads we see daily.

• She’s all natural with natural blonde hair, uneven breasts, a bigger nose, and full of curves that she learns to appreciate more and more each day.

• She had a career where part of her job was staring at herself 40 hours a week manipulating her very own face as well as others.

• She’s the youngest of 7, ranging from 30-50+, an Aunt, Great Aunt and even younger than some of her nieces and nephews!

• She’s traveled and seen over 8 countries and spent a summer in London finding her passion and embracing life.

• She created S&J Identity, Inc. AKA Identity Magazine, having no business background and at the age of 25.

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