Sue's Articles

October “BE”: Be Smarter

Every month, founder Susan Vernicek writes a new “BE” article! This month’s topic was created off a recent experience and her behavior. She shares her mistake and a few tips on how to be smarter.



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 About a week ago I was driving from my new PA home to my NJ office, which is about an hour drive. I was enjoying the drive with my kahlua flavored coffee (non alcoholic) and listening to Z100, (our top radio station here in NJ and NY). I suddenly experienced a burst of excitement about our Identity 5 Tour, which is a 48-state touring workshop. In the instant moment of excitement, I whipped out my phone, hit the video app, put the phone on the ledge of the open CD holder door, and hit record. Voila! In 40 seconds I was done and got my thoughts recorded.

As soon as I got to my office I quickly uploaded the short video and sent it to my fans, followers, readers, and everybody that I could reach.

Well, I was not thinking about anything else other than sharing my excitement with all of you. I do thank the solid handful of you that loved the excitement and expressed it to me via email, but that “not thinking” affected one of my dear readers in a not-so-excited way. I’m apologizing for my dangerous actions of recording while I was in the car. I most certainly will not do that again.

I take full responsibility of my not-so-perfect and not-so-smart behavior. I thank my reader for speaking up, as I am human and still working on my Identity one day at a time. I make mistakes and am not perfect, but I’m an optimist. I see the lesson in this mistake. I’m appreciative for this reader and her voice to make the roads safer.

So, I’ve come up with some tips to be a little smarter in our day-to-day lives.

1. Think Before You Act: Just like thinking before you speak, think before you act. Yes, it’s not easy to do all the time, as we are humans, but I will be sure to take the steps to think more before I act so quickly and carelessly.

2. Speak Up: If you have the opportunity to make a change for the positive, then do so. If she hadn’t spoken up, I could be recording again and cause accident, run a light, etc.

3. Learn: When we make mistakes we must accept, acknowledge, and learn from the mistake so it doesn’t happen again.

Here’s to helping women get all A’s in the game of life – Accept. Appreciate. Achieve.TM

Please add your tips below on ways to be smarter and safer!

What’s new in Identity:

Weekly: Every week, Identity releases 3-4 new articles!

Monthly: Every month I write my “BE” blog. Which is short for “Beautiful Everyday.” My articles are on my experiences, stories, etc. Also monthly is a new Most Wanted Product. After reviewing products and accepting that they are cool, fun, different, inspiring, etc., they are allowed to be featured in our Identity’s Most Wanted section. Check them out!

Quarterly: We initially started as a quarterly online magazine, so we kept our Q&A Expert section, Faithful Features section and our Horoscopes to be quarterly. So every June 1st, Sept 1st, Dec. 1st and March 1st, these features will be new!

Susan Vernicek – Founder & CEO

Helping Women Get All A’s in the Game of Life – Accept. Appreciate. Achieve.™










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About the author

Susan Vernicek

Susan Vernicek

Facts about Susan Vernicek:
• She’s happily married and a mother of 3.5 year old twins.

• She’s tried almost every fad diet back in her quick-fix days, admits at age 36 it’s a struggle to work hard on overall balance and is focused on not giving into the unhealthy fads we see daily.

• She’s all natural with natural blonde hair, uneven breasts, a bigger nose, and full of curves that she learns to appreciate more and more each day.

• She had a career where part of her job was staring at herself 40 hours a week manipulating her very own face as well as others.

• She’s the youngest of 7, ranging from 36-55+, an Aunt, Great Aunt and even younger than some of her nieces and nephews!

• She’s traveled and seen over 8 countries and spent a summer in London finding her passion and embracing life.

• She created S&J Identity, Inc. AKA, having no business background and at the age of 25.

•She's a certified Holistic Health Coach and Diamond BeachBody Coach

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